Sales meetings that fit the managed IT clients you want.
From the founder
Why you pay only for meetings held
I don’t ask you to pay for promises. You pay only when an ICP decision-maker actually joins the meeting, measured against criteria we both sign before launch. If the meeting doesn’t happen, you don’t pay.
Jacopo Vannucci, founder ·You work directly with me
Targeting and messaging built around businesses that fit managed IT services.
Qualified decision-maker meetings
Every meeting is checked against the criteria you agree on before launch.
Pay per qualified, held meeting
The per-meeting fee applies only when a qualified meeting actually takes place.
Sound familiar?
More leads don’t automatically mean better MSP clients.
Most MSP owners don’t need another spreadsheet full of names. They need conversations with businesses that make sense for their managed services model.
Tired of IT leads that don’t fit?
A one-time printer repair request isn’t the same opportunity as a business that needs ongoing IT support. Generic lead generation can leave your team sorting through conversations that were never a good fit.
Referrals are great. Depending on them isn’t.
Word of mouth can bring excellent clients, but you can’t control when the next referral arrives. A structured outbound process gives your MSP another way to start relevant business conversations.
Your team shouldn’t spend every day prospecting.
Researching companies, finding contacts, running outreach, following up and scheduling meetings takes time. We run that process, so you can focus on the conversations.
Why it’s different
The right companies. The right decision-makers. Real conversations.
Not every business is a potential managed IT client. So we don’t start with a generic list and hope for the best. We start with the companies your MSP wants to work with, then build the outbound around finding and reaching the decision-makers at businesses that fit your agreed criteria.
A four-step method built around the kinds of managed IT clients your MSP wants to win. It’s called HeldProof because a meeting only counts once it has actually been held. You define the client and run the meetings. We run everything in between.
01You + Jacopo · you sign off
Client-Match Mapping
We start by learning what your ideal managed IT client looks like. Together, we define the industries, company sizes, locations, buyer roles and qualification criteria that fit your services, and you sign off on them in writing before launch.
02We run it
Managed IT Prospecting
We research matching businesses and their decision-makers, write the outreach you approve, and run the outbound conversations for you, from separate sending domains, never your company domain.
03Against your criteria
Contract-Fit Qualification
We check every potential meeting against your agreed criteria before we schedule it. The goal is to put your team in conversations that are relevant to the services you sell.
04You run the meeting
Held-Meeting Verification
We put qualified conversations on your calendar, each with a short brief, and verify that they actually take place. The per-meeting fee applies only when the agreed qualification and attendance requirements are met. No-shows are followed up and rebooked where possible.
Your engagement with Levante Leads
Illustrative
Step 01 · Signed criteriaIn writing
ICP & meeting standardSigned off ✓
Industry
[Example] Law firms, CPA firms, dental practices
Company size
[Example] 20 to 200 employees
Region
[Example] Within 60 miles of Dallas, TX
Decision-maker
[Example] Owner, managing partner or practice administrator
Disqualifiers
[Example] Under 10 staff, in-house IT team, franchise locations
Meeting held
[Example] A decision-maker joins the call
Sequences · 3 of 3 approved
Step 02 · Sending setupLive
Dedicated inboxes · separate domains[Example]
alex@tryyourbrand.comWarmed
alex@getyourbrand.comWarmed
alex@yourbrandhq.comWarmed
VolumeCapped per inbox
Primary domain yourbrand.comUntouched ✓
DeliverabilityMonitored
Step 03 · Fit checkQualified
Positive reply · fit checkFits ✓
Industry
[Example] CPA firm, one of the agreed verticals ✓
Company size
[Example] 35 employees, inside the agreed range ✓
Location
[Example] Inside your service area ✓
Role
[Example] Managing partner, decides on IT vendors ✓
Disqualifiers
[Example] None found ✓
→ Fits the agreed criteria, so the meeting goes on your calendar
Step 04 · Held meetingHeld
Meeting briefHeld ✓ · billable
Company
[Example] Law firm, 40 staff, 2 offices
Contact
[Example] Managing partner and office manager
Why it's ICP
[Example] Matches the agreed industry, size and region. Decision-maker. No disqualifiers.
Current setup
[Example] One part-time IT contractor, break-fix, no written security plan
Wants to talk about
[Example] Cyber insurance renewal requirements and backups
↻ No-show? We try to rebook it. Never billed.
Illustrative example.
Before step 01: a 30-min intro call with Jacopo, then a second call on what counts as a meeting held, pricing and terms. If you go ahead, step 01 is onboarding, 02 the launch, 03 and 04 the meetings on your calendar. Read the full process.
No monthly retainer. You pay per qualified meeting that actually happens, at a price agreed in writing before launch.
What you pay for
Qualified, held sales meetings
Per qualified meeting that takes place
Your exact price per meeting is agreed in writing on the second call, before launch and before you commit to anything. It depends on your average MRR per client, your contract length, how narrow your ICP is and how hard your market is to reach. It has to make sense against what a new client is worth to you.
Pay per qualified meeting that actually takes place
What you can count on
No-show? Not billed.
We follow up and try to rebook. A rebooked meeting becomes billable only once it actually happens.
Doesn’t fit? Flag it.
We check it against the written criteria. If it doesn’t fit, you don’t pay for it.
Your domain stays clean.
We never send from your company domain. Campaigns run on separate domains and inboxes we set up and warm.
One MSP per area.
Once you’re a client, we don’t take on a competing MSP targeting the same service area.
What we don’t promise: a number of meetings, signed contracts or new revenue. After we’ve seen your ICP and your market, you get a realistic estimate, not a guarantee.
How many meetings held does your MSP need?
New MRR you want ÷ MRR per client ÷ close rate ÷ months. Change the numbers to see yours.
New clients needed
Meetings held needed
Contract value of one new client
Value of one meeting held
Meetings held you need each month
Each meeting held is worth about $22,500 in contract value. Can you personally book 3 qualified meetings a month while you also run service, handle escalations and keep your current clients happy?
Illustrative: these outputs come from the example inputs above, not from any client. The price per meeting held is given in writing on the second call.
Bring these numbers to the call. We’ll look at your market and tell you honestly what to expect. More on how pricing works.
Who it’s for
Built for MSPs ready for more managed IT conversations.
Levante Leads is built for US-based managed service providers that want new business conversations beyond their referral network.
A good fit if you…
Sell ongoing managed IT services
Have a clear geographic service area
Know the kinds of businesses you want to serve
Have the capacity to take on more clients
Are ready to run discovery calls and follow up with prospects
Want the prospecting run for you, outside your team
Not the right fit if you…
Mainly sell one-off consumer IT repair
Can’t take on new clients right now
Expect an appointment-setting service to guarantee signed contracts
Don’t want to take part in the sales process
Hire or outsource?
Another way to build your sales pipeline.
Hiring an in-house salesperson and working with an outsourced outbound partner are different approaches. The right choice depends on your MSP’s goals, resources and sales process.
In-house sales hire
Takes recruiting and training
Comes with compensation and management
Can cover broader sales responsibilities
Keeps ownership of the sales process inside your team
Levante Leads
Prospect research and outbound, fully managed
No monthly agency retainer
Per-meeting fees only for qualified, held meetings
The founder, from the first call to the meetings on your calendar.
Levante Leads is run by its founder, Jacopo Vannucci. He takes every first call himself and works with each client directly, from onboarding to the meetings on your calendar.
Levante Leads works only with MSPs, and with one MSP per service area. The criteria for a billable meeting are agreed in writing before launch, and you approve every sequence before it goes out.
We believe appointment setting should be measured by the relevance of the conversations it creates, not by the number of names added to a spreadsheet.
Jacopo is HubSpot Academy Email Marketing Certified (segmentation, email design and deliverability), valid November 2026 to December 2028. Verify on HubSpot
What should a skeptical MSP owner ask? Straight answers.
Anything missing? Bring it to the call. More questions, each with its own page, are in the FAQ.
What exactly does Levante Leads do?
We help MSPs meet qualified business decision-makers through a fully managed outbound appointment-setting process. We handle research, outreach, qualification and meeting scheduling. Your team handles discovery, proposals and closing.
You pay per qualified meeting that actually takes place, and there’s no monthly agency retainer. Your exact price per meeting is agreed in writing on the second call, before launch, once we’ve seen your numbers.
The price depends on your average MRR per client, your contract length, how narrow your ICP is and how hard your market is to reach, because those decide what each meeting takes to earn and what it’s worth to you.
Yes, with a stricter bar: you pay per meeting held, not per appointment booked. Pay-per-appointment, pay-per-meeting, performance-based appointment setting: they all mean you pay for meetings instead of a retainer. The difference is what counts.
A booked appointment is a calendar invite. A held meeting is one a qualified decision-maker actually joins. Booked isn’t held, and only held meetings are billed. Some agencies call this pay per show or pay per attended appointment.
A meeting is billable only when all three are true: a relevant decision-maker attends, the company matches the qualification criteria we’ve agreed on, and the meeting actually happens.
There’s no per-meeting charge for a no-show. We follow up and try to rebook. A rebooked meeting becomes billable only once it actually happens.
Are the prospects already looking to switch IT providers?
Not necessarily. We focus on companies that fit your ideal managed IT client profile and set up relevant sales conversations with their decision-makers. We don’t claim every prospect is actively looking to replace their current provider.
Do you guarantee new managed IT contracts?
No. We run prospecting, qualification and meeting scheduling. Your team runs the sales process and the closing. We don’t guarantee signed contracts or a set amount of recurring revenue.
Do we need to run the outreach campaigns ourselves?
No. We run the outbound prospecting and the meeting coordination. You tell us about your ideal clients, approve the messaging before it goes live and run the sales meetings.
How soon will we see our first meetings?
Not before the new sending domains have had at least two weeks of warmup. We don’t skip that step: it protects deliverability. After launch, timing depends on your target market, how the outreach performs and how prospects respond. We’ll talk through realistic expectations for your market on the call.
Jacopo Vannucci, the founder. He takes the first call, and he’s the person you work with directly, from onboarding to the meetings on your calendar. You can reach him at jacopo@levanteleads.com.
There’s no retainer, so there’s no monthly fee to be locked into. We go through the written terms on the second call, after we’ve both agreed there’s a fit. Nothing is signed until you’ve seen every term in writing, including how long it runs, how it can end and who keeps the sending domains and inboxes, the prospect lists, the signed ICP document and the approved messaging.
Let’s find out whether the HeldProof™ Method fits your MSP. On a 30-minute call with Jacopo, we’ll talk about the managed IT clients you want, your target market and how the service works.
Pay per qualified, held meeting. No monthly retainer.
Your MRR math: you need meetings held a month. Bring that number to the call.
